Once seen as unpredictable and risky, reality TV stars are now capturing the attention of major brands and younger audiences. With 69% of reality TV viewership coming from Gen Z and Millennials, it’s clear that the landscape is evolving, making stars more accessible and influential via social media.
Once seen as unpredictable and risky, reality TV stars are now capturing the attention of major brands and younger audiences. With 69% of reality TV viewership coming from Gen Z and Millennials, it’s clear that the landscape is evolving, making stars more accessible and influential via social media.