Greene to Oversee New Business and Development Efforts Across R&CPMK’s Brand Marketing, Communications, Creative and Strategy Experiential, and Talent and Influencer Divisions
LOS ANGELES / NEW YORK – September 25, 2024 – R&CPMKannounced today the elevation of Victoria Greene to Head of Growth for the agency. Greene will continue to report directly into Cindi Berger, Chairman and CEO, R&CPMK.
In her expanded role, Greene will lead new business and development efforts across R&CPMK’s brand marketing, communications, creative, experiential, and talent and influencer divisions. Additionally, Greene will maintain her current position as President of Partnerships & Activations, overseeing experiential activations and partnerships for some of the agency’s biggest clients, including Cisco, Mastercard, and Diesel Fragrances.
“Victoria has played a crucial role in the evolution of our brand experience and marketing divisions throughout her career at R&CPMK, and her leadership has been instrumental in creating memorable campaigns for our clients,” said Berger. “Her nearly two decades of insight and expertise at R&CPMK, coupled with her incredible strength of relationships across entertainment, perfectly position her to continue to grow our client base and create new business opportunities with brands, media platforms, and talent globally.”
“I am excited to take on this expanded role leading our business development team, as we continue to cultivate and forge new relationships with some of the most notable brands seeking to activate across all facets of culture and entertainment marketing, including music, fashion, sports and content,” said Greene. “Throughout my career with R&CPMK, I’ve had the opportunity to help expand our agency capabilities, extend our long-standing partnerships, and create award-winning work on behalf of our industry-leading client roster. I look forward to continuing this work and supporting our incredibly talented agency team, as we advance our reputation and evolve our offerings throughout the industry.”
Prior to joining R&CPMK, Greene oversaw marketing and communications efforts for a variety of major industry brands and agencies, including serving as Vice President of Marketing for Trago Tequilla, Director of Marketing for Red Bull, and as Co-Head of Brands for Fifteen Minutes Public Relations.
ABOUT R&CPMK:
R&CPMK is the original entertainment and culture agency. For over 70 years the agency has been disrupting the marketplace – driving cultural relevance and engagement for talent, brands, and content creators throughout the world of entertainment, lifestyle, sports, influence, and popular culture. The agency represents more than 400 of the most prominent and influential actors, musicians, producers, directors, content creators and athletes in the world, and creates distinctive communications and integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe. With our unique position, and the insight to know what to do with it, we bring a depth of skill and relationships in key practices areas: Communications, Partnerships & Activations, Brand Integration, Talent & Influencer, and Representation.
–R&CPMK–