Lauren Stillman, SVP of Talent & Influencer, R&CPMK, shared insights with Sofia Celest of WWD about what makes Barbara Costello, aka “Everyone’s Favorite Grandma,” so special. Stillman discusses the social media power of Costello, and how mature influencers are leveraging their authenticity to connect to growing audiences of all ages.

Read the full article: https://wwd.com/home-design/home-decor/barbara-babs-costellos-talks-social-media-grand-influencer-success-secrets-1236682710/