GRAMMYs Pre-Party 2024

R&CPMK’s Partnerships and Activations team designed a space that evoked GRAMMYs Glamour—a fusion of bold luxury and sustainability. Guests were greeted with an impressive branded entrance tunnel. Inside, the iconic GRAMMYs gramophone, donned with florals, took center stage and captivated attendees. The room featured rich red and gold accents, seamlessly aligning with Mastercard’s brand, and was adorned with décor thoughtfully curated fromrented furniture, repurposed materials, and vibrant florals. This design approach ensured a glamorous yet eco-conscious environment that resonatedwith Mastercard’s Priceless Planet Coalition initiative. Guests enjoyed exquisite food, musical entertainment, and were encouraged to contribute to thePriceless Planet Coalition.