Mastercard and Chase Freedom Flex introduced “The Lounge,” a graffiti-inspired booth at the Fan Fest that embraced he creative spirit of esports. The centerpiece was the Custom Merch Bar, where fans purchased exclusive merchandise like skateboards, hats, and capes, and personalized them through custom airbrushing. A live DJ and personalized trading card photo opp added another interactive layer. Mastercard and Chase Freedom Flex cardholders received perks like discounted items and line-skipping privileges, enhancing their experience and reinforcing the brand’s commitment to delivering “priceless” moments.
The activation drew large crowds throughout the Fan Fest, with fans excited to engage in the customization activities and connect with the Mastercard and Chase Freedom Flex brands. The personalized merch and trading card experiences resonated strongly with the audience, creating meaningful brand engagement. Mastercard’s exclusive cardholder benefits further solidified loyalty, delivering a standout moment in a high-energy esports environment.
