Our centerpiece, the “Mastercard Secret Garden,” was a sanctuary of creativity and eco-consciousness. Attendees interacted with an array of photo opps, made contributions to the Priceless Planet Coalition, and enjoyed signature Mastercard cocktails in a lounge built from sustainable materials. The informative video and donation-enabling QR codes across various signage offered a compelling narrative about Mastercard’s environmental efforts.
We seamlessly integrated Mastercard’s “Artist Accelerator” program within the GRAMMY House programming, inviting Cocoa Sarai to share her insights on the “Independent Artist Panel” and to entertain at the “Emerging Artist Showcase.” Additionally, Halle Bailey led the “GRAMMY U Masterclass,” complemented by a Mastercard executive’s opening address.
This sponsorship and activation amplified Mastercard’s commitment to the music industry and provided a platform for artists—all while promoting sustainability. Due to its overwhelming popularity, evidenced by social media buzz and extended visiting hours, the Secret Garden became the highlight for many. It secured Mastercard’s influential presence in the music sphere and laid the groundwork for future collaborations. The event successfully met Mastercard’s objectives of driving awareness and donations to the PPC, while still speaking to the creative forces of the music industry.
