With 8+ years in the creative industry, Rachael has directed, designed, and collaborated on events, campaigns, and sponsorship activations for clients Truist, Hyundai, Mastercard, LG, Smithsonian Channel, Applegate, Microsoft, NYX Professional Makeup, and more. When it comes to her work she specializes in branding & event design. Like a creative chameleon, Rachael adapts to each brand’s identity and fully immerses herself into their brand essence. She believes strongly in the creative process—starting with research, analysis, and ideation to final execution.