At the start of the month, our Communications team for Hasbro were on the ground at New York Toy Fair showcasing the iconic fan and family franchises to key partners, media, and influencers.
It was a phenomenally successful weekend as Hasbro celebrated brand-new IP, Nano-mals, as well as a lineup of new products from Beyblade, G.I. Joe, Monopoly, Peppa Pig, Transformers, and more!
Here are some of the highlights:
- Leading up to the show, revealing dozens of brand-new products through strategic press outreach programs, securing media hits including:
- An exclusive with Fast Company for the launch of Monopoly App Banking
- An exclusive with Parents unveiling Hasbro’s all-new toy brand: Nano-mals
- Peppa Pig’s new sibling announcement covered on USA Today and Late Night with Seth Meyers
- Giving dozens of key press members and influencers Hasbro booth tours including BuzzFeed, CNET, GMA3, Good Housekeeping, PureWow, and many more
- Hosting a press event to showcase brand-new fan innovations from Transformers, Beyblade, G.I. Joe and more
- Winning awards including the Toy of the Year® (TOTY®) Awards 2025 Action Figure of the Year for the TRANSFORMERS ONE Power Flip Optimus Prime (Orion Pax), BestReviews’ Best Mini Toy of 2025 for Nano-mals and the Tom’s Guide Toy Fair 2025 award for PLAY-DOH Barbie
Great work, team Hasbro.