The goal of the space was to generate positive brand impressions, highlight Truist and Hank Aaron’s shared commitment to community, and inspire fans by showcasing the accomplishments of the Braves legend, who passed in January of 2021. The Community Corner space was featured within the Battery, the entertainment district surrounding the Braves home and Truist namesake field, Truist Park.
Fan, industry, and client reaction was so positive that the original 10 day pop-up was extended for two additional homestand phases, and into the playoffs.
