Truist

A Tribute to Hank Aaron at the Community Corner

The Challenge

On behalf of Truist, we ideated and created a tribute space that honored the late baseball legend, Hank Aaron.

8.3K+

Fans Engaged

34

Days Activated

100%

Positive Sentiment

The solution

The tribute space included:

Augmented reality timeline of Hank Aaron’s life on and off the field, including historic archival footage and photographs
Virtual home run experience, where fans got to take a few swings for themselves
Stadium gif station, where fans posed at Truist Park home plate
Authentic Hank Aaron memorabilia display
Customized Braves hats and other giveaways
Pledge station, encouraging fans to honor Hank and “Keep Swinging” for their communities

The impact

The goal of the space was to generate positive brand impressions, highlight Truist and Hank Aaron’s shared commitment to community, and inspire fans by showcasing the accomplishments of the Braves legend, who passed in January of 2021. The Community Corner space was featured within the Battery, the entertainment district surrounding the Braves home and Truist namesake field, Truist Park.

Fan, industry, and client reaction was so positive that the original 10 day pop-up was extended for two additional homestand phases, and into the playoffs.

https://vimeo.com/687278080/0e9fc5ec99?share=copy

Truist

A Tribute to Hank Aaron at the Community Corner

The Challenge

8.3K+

34

100%

The solution

The impact

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Talent & Representation

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Office Locations

NEW YORK

Los Angeles

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