ITB Upgrades Los Angeles Showroom And Evolves Talent-Driven Client Strategies To Reflect The New Normal
New ITB Showroom and Enhanced Services Designed to Maximize Opportunities for Clients in the Changing Industry Landscape LOS ANGELES, Calif. – July 1, 2020 – ITB Worldwide, the leading global talent and influencer marketing agency, announced today the debut of its new Los Angeles-based showroom, relocated and designed with upgraded features to meet the needs of new […]
Rogers & Cowan PMK and One GS Media Announce Exclusive Partnership For Launch of New Media Platform CircleAround
Multi-Tier Partnership to Include Brand Conceptualization, Strategy, Content Creation, Launch and Execution Support of CircleAround Media Brand and Website CircleAround to Serve as First For-Profit Subsidiary of a Major Non-Profit Organization Verizon and Shutterstock Join as Founding Partners of CircleAround Rogers & Cowan PMK (R&CPMK), the preeminent integrated marketing and communications agency in global entertainment, […]
R&C PMK Works with Client Sean ‘Diddy’ Combs to Help Minority-Owned Small Businesses Access Second Round of PPP Funding
R&C PMK is working with client Sean “Diddy” Combs to help spread the word about Our Fair Share, a platform built to help minority entrepreneurs and small businesses access much-needed capital amid the economic devastation brought by COVID-19. With the initial round of Paycheck Protection Program (PPP) dollars not reaching all communities – or all those with the […]
The New Golden Rule in Marketing (Spoiler: It’s Not About You)
Article by Craig Greiwe, Chief Strategy & Transformation Officer, R&CPMK READ FULL ARTICLE If brands try to answer one simple question—what does my audience need?—business and profits will follow In his latest Ad Age opinion piece Craig Greiwe shares his thoughts and three step process on how marketers and brands should shift perspective and focus […]
The New Rules of Influencer Marketing During Uncertainty.
READ FULL ARTICLE Featured in the latest Campaign article; Charlotte Hoare, Senior Strategist, Talent and Partnerships and Aaron King, Influencer Director at ITB Worldwide discuss how brands can continue to engage influencer marketing by fostering community. “Engaging with digital talent is an effective way to increase share of voice and relay more personalized brand messaging. The new norms of social distancing […]
Stephen F. Macias Named Executive Vice President Entertainment and Multicultural Practice, Rogers & Cowan PMK
R&C PMK to Launch New Multicultural Communications Division to Help Clients Further Reach Diverse and Growing Audiences LOS ANGELES, Calif. – Thursday, March 5, 2020 – Rogers & Cowan PMK announced today that Stephen F. Macias has been named to the newly created position of Executive Vice President Entertainment and Multicultural Practice Lead. In the role, Macias will […]
PR Week Best Places to Work 2019
KICKING OFF 2020! We are only six days into the new year and we are already making the lists! For the seventh straight year, PRWeek asked employees what factors they considered most important to find the top small, midsize and large agencies, as well as in-house teams. PRWeek’s annual Best Places to Work initiative honors […]
Monte-Carlo Television Festival Selects Rogers & Cowan/PMK to Provide Publicity, Media Relations and Programming Counsel on the American Continent
60 YEARS OF BEST IN TELEVISION. LOS ANGELES, Calif. – December 12, 2019 – Rogers & Cowan/PMK, the preeminent integrated marketing and communications agency in global entertainment, today announced that it has been selected by the Monte-Carlo Television Festival(Festival de Tèlèvision de Monte-Carlo) to lead publicity and media relations efforts, and offer programming counsel on the American continent, […]
Rogers & Cowan / PMK Announces Expanded Brand Marketing Leadership Team
LEADING LADIES OF R&CPMK. Five Senior Executives Promoted to Leadership Positions Under President of Brand Marketing Shirley Hughes Melissa Schumer Named President, Digital Entertainment, Technology and Gaming Cary Kwok to Serve as Executive Vice President, Digital Entertainment, Technology and Gaming Beth Andrews Promoted to Executive Vice President, Lifestyle Meilani Weiss Elevated to Executive Vice President, Brand […]
Rogers & Cowan PMK Announces Entertainment Leadership Team
ENTERTAINMENT TRAILBLAZERS. Five Agency Trailblazers Promoted to Executive Leadership Positions Under Entertainment Division Chairman Alan Nierob Lindsay Galin and Jeff Raymond Named Co-Presidents Talent. Dennis Dembia and Michael Donkis Appointed Co-Presidents Entertainment & Business Strategy. Marian Koltai-Levine Elevated to President Film, Content & Marketing LOS ANGELES, Calif. / NEW YORK, N.Y. – Tuesday, November 12, […]