Black Panther: Wakanda Forever Partnership

R&CPMK led strategic partnership negotiations with Marvel Studios on the release of the highly anticipated sequel film, Black Panther Wakanda Forever, and leveraged the IP to create a fully integrated and innovative TV and digital campaign. The campaign focused on highlighting black women small business owners as real-life superheroes. Campaign elements included a custom ad campaign, extensive media/social flight, an ambassador partnership with a key cast member, and a curated influencer program – all of which was supported through immersive in-person activations including the official global premiere and advanced screenings.