R&CPMK PRESENTS STAT SNACKS JULY 2021
https://vimeo.com/582247017 Another edition of R&CPMK #StatSnacks coming your way This month, R&CPMK EVP Mike Fein highlights and covers trends in: Entertainment Power Stats Creating Campaigns for Travelers The emergence of contactless payment The power of AR for shoppers The success of Disney’s acquisition of Marvel And so much more Click below to download the full “Stat […]
AGENCIES ARE BUILDING ESPORTS AND GAMING STRATEGIES—WHAT MARKETERS NEED TO KNOW
R&CPMK Vice President of Consulting Rob Twiddy shares his insight with AdAge, on how agencies can help brands design successful strategies in esports and gaming to reach core audiences. In addition, Twiddy highlights some of R&CPMK’s high-profile work in the category with clients Mastercard and Cisco. Here’s what he had to say: Esports has the […]
It’s Time for Brands to Meet Fans at Music Moments
LIVE AND VIRTUAL OPPORTUNITIES FOR BRANDS TO PLUG INTO AS MUSIC ROARS BACK TO LIFE Mike Dunn, EVP of Music and Entertainment at R&CPMK, recently wrote a piece for Campaign US sharing his insight on what the music landscape will look like post pandemic, and how brands can seize the moment. As an expert in […]
CULTURE SOUP JUNE 2021 CURATED BY R&CPMK
Ready for your monthly serving of Culture Soup? This month’s edition of “Culture Soup” from R&CPMK’s Multicultural Team includes: Diving into the box office hit In the Heights Adding LGBTQ+ roles in the Gossip Girl reboot Simone Biles further cementing her position as the GOAT leading into the Tokyo Olympics And much more ABOUT CULTURE […]
R&CPMK PRESENTS STAT SNACKS JUNE 2021
It’s time for another helping of R&CPMK #StatSnacks This month, R&CPMK EVP Mike Fein highlights and covers trends in: Creators Take Control Music Discovery We Already Made Gen Z Mistakes The hit that was the Friends TV Reunion The boom in #InfluencerMarketing, How consumers plan to #RevengeShop throughout 2021 And so much more Click below […]
R&CPMK EXECUTIVES JOIN POP CULTURE ICON AND NFT CREATOR KEVIN SMITH TO DISCUSS WHAT IS AN NFT AND THE POTENTIAL VALUE FOR BRANDS
Senior Leaders from R&CPMK and Sister Agency Octagon Discuss How Brands Can Leverage New Digital Currency and Engage with Consumers As part of a recent IPG DXTRA panel, a collection of R&CPMK and Octagon senior executives, along with pop culture icon and NFT creator Kevin Smith, joined a panel to discuss the exciting new digital […]
R&CPMK DEBUTS “CULTURE SOUP” SERIES OFFERING ESSENTIAL TRENDS AND INSIGHTS ACROSS ENTERTAINMENT
New Platform by R&CPMK’s Multicultural Practice Highlights Key Cultural Trends in Media, Fashion, Music and More Looking for a smart and simple way to keep up with all the cultural news and trends scrolling through your timeline each day? R&CPMK is dishing out the answers you need on the regular. Introducing R&CPMK’s “Culture Soup,” a […]
R&CPMK DEBUTS NEW SERIES “STAT SNACKS WITH MIKE FEIN,” PROVIDING KEY DATA AND INSIGHTS ACROSS ENTERTAINMENT, CULTURE, AND MORE
Monthly Report Cultivated and Curated by R&CPMK Executive Vice President of Strategic Insights & Analysis Mike Fein Looking for the snackable insights and data you need to grow your business? R&CPMK has the perfect bite-size solution to help you better understand your audience, and design targeted campaigns that help you reach consumers. Introducing R&CPMK’s “Stat Snacks […]
R&CPMK CELEBRATES INTERNATIONAL WOMEN’S DAY 2021
R&CPMK and the Octagon Sports & Entertainment Network are proud to celebrate International Women’s Day and highlight our bold and inspiring clients who #ChooseToChallenge and continue to lead the way for others across our world. In honor of International Women’s Day and Women’s History Month, we have asked some of the powerful women across our […]
R&CPMK HELPS CLIENT MASTERCARD LAUNCH NEW INITIATIVE TO SUPPORT BLACK WOMEN-OWNED BUSINESSES
Mastercard’s Pledge of $500 Million to Help Close the Racial Wealth and Opportunity Gap for Black Communities and Businesses Across America R&CPMK Secures Grammy Award-Winner Jennifer Hudson as Face of New Mastercard Ad Campaign Mastercard continues to display its commitment to supporting diverse businesses across America, and R&CPMK is proud to work alongside its longtime […]