Rogers & Cowan / PMK Announces Expanded Brand Marketing Leadership Team
LEADING LADIES OF R&CPMK. Five Senior Executives Promoted to Leadership Positions Under President of Brand Marketing Shirley Hughes Melissa Schumer Named President, Digital Entertainment, Technology and Gaming Cary Kwok to Serve as Executive Vice President, Digital Entertainment, Technology and Gaming Beth Andrews Promoted to Executive Vice President, Lifestyle Meilani Weiss Elevated to Executive Vice President, Brand […]
Rogers & Cowan PMK Announces Entertainment Leadership Team
ENTERTAINMENT TRAILBLAZERS. Five Agency Trailblazers Promoted to Executive Leadership Positions Under Entertainment Division Chairman Alan Nierob Lindsay Galin and Jeff Raymond Named Co-Presidents Talent. Dennis Dembia and Michael Donkis Appointed Co-Presidents Entertainment & Business Strategy. Marian Koltai-Levine Elevated to President Film, Content & Marketing LOS ANGELES, Calif. / NEW YORK, N.Y. – Tuesday, November 12, […]
Craig Greiwe Named Chief Strategy, Transformation Officer at Rogers & Cowan/PMK
MOVING ON UP. Read the full Variety article Rogers & Cowan and PMK*BNC, today announced the elevation of Craig Greiwe to Chief Strategy & Transformation Officer (CSTO), Rogers & Cowan/PMK. In the role, Greiwe will oversee three distinct practice groups for the agency, which include Research & Insights, and Strategy & Transformation. Greiwe will also manage Greenhouse, R&C/PMK’s […]
PR is emerging as the latest threat to ad agencies’ grip on creative.
BLURRED LINES. Today the lines between paid media (ads) and earned media (editorial coverage) are all but erased, with an increasing number of PR firms crossing into territory once commanded solely by ad agencies. Traditional creative shops have been threatened by the incursion of everything from in-house agencies to consultancies and specialty shops focused on […]
Why Big Brands Want to Partner with Artists
THE ART OF BRAND PARTNERSHIPS. Advertising and marketing are both industries that have long relied upon storytelling—and in today’s digital world, that has never been more important or true. With that in mind, big brands, in particular, are constantly looking for ways to remain relevant and top-of-mind with consumers. And one of the best ways […]
Building a Successful Brand Partnership: 4 Ways to Create Alignment
BUILDING THE BRAND.MAKING THE MUSIC. Music and the artistry that it involves is powerful—and today, more than ever before, brands have been using music as they seek to create an emotional connection with their targeted consumer base. In order to appeal to individual demographics, brands are seeking to formulate experiences that inspire, promote passion […]
How the Middle Fell Out of Hollywood – THR
Read Full Article Here Featured in the latest Hollywood Reporter article Mark Owens, CEO of Rogers & Cowan/PMK opens up about the recent agency merger and why the timing is perfect, given where the entertainment industry is heading. “The entertainment world is similar to the rest of the world. On one hand there’s the need for […]
What is Emotional Marketing & Why Is It Important?
WE’VE GOT ALL THE FEELS. Think about the last time you were perusing Instagram or Facebook and a brand’s post popped up—seemingly speaking to you, addressing something that had just been on your mind, talking to your desires. Now, consider the action that you took immediately thereafter. Did you click on the ad associated with […]
Understanding Influencer Levels and Incorporating Them into Your Strategy
CELEBRITIES VS. EVERYONE ELSE. There used to be a time when celebrity advertising was the be-all and end-all strategy in reaching, influencing, and selling to potential customers. If your brand wanted to sell sports gear, you identified the NFL star who was most likely to connect with your audience, and you signed that guy to […]
Industry Leading Public Relations, Entertainment Communications And Brand Marketing Agencies Rogers & Cowan And PMK*BNC To Merge
The Merger of Hollywood’s Two Largest Public Relations, Creative Communications and Marketing Agencies Solidifies their Position as the Preeminent Integrated Marketing and Communications Agency Globally. The Merger of Hollywood’s Two Largest Public Relations, Creative Communications and Marketing Agencies Solidifies their Position as the Preeminent Integrated Marketing and Communications Agency Globally The Unprecedented Collection of Talent, Content Creators, […]