The New Rules of Influencer Marketing During Uncertainty.
READ FULL ARTICLE Featured in the latest Campaign article; Charlotte Hoare, Senior Strategist, Talent and Partnerships and Aaron King, Influencer Director at ITB Worldwide discuss how brands can continue to engage influencer marketing by fostering community. “Engaging with digital talent is an effective way to increase share of voice and relay more personalized brand messaging. The new norms of social distancing […]
Stephen F. Macias Named Executive Vice President Entertainment and Multicultural Practice, Rogers & Cowan PMK
R&C PMK to Launch New Multicultural Communications Division to Help Clients Further Reach Diverse and Growing Audiences LOS ANGELES, Calif. – Thursday, March 5, 2020 – Rogers & Cowan PMK announced today that Stephen F. Macias has been named to the newly created position of Executive Vice President Entertainment and Multicultural Practice Lead. In the role, Macias will […]
PR Week Best Places to Work 2019
KICKING OFF 2020! We are only six days into the new year and we are already making the lists! For the seventh straight year, PRWeek asked employees what factors they considered most important to find the top small, midsize and large agencies, as well as in-house teams. PRWeek’s annual Best Places to Work initiative honors […]
Monte-Carlo Television Festival Selects Rogers & Cowan/PMK to Provide Publicity, Media Relations and Programming Counsel on the American Continent
60 YEARS OF BEST IN TELEVISION. LOS ANGELES, Calif. – December 12, 2019 – Rogers & Cowan/PMK, the preeminent integrated marketing and communications agency in global entertainment, today announced that it has been selected by the Monte-Carlo Television Festival(Festival de Tèlèvision de Monte-Carlo) to lead publicity and media relations efforts, and offer programming counsel on the American continent, […]
Rogers & Cowan / PMK Announces Expanded Brand Marketing Leadership Team
LEADING LADIES OF R&CPMK. Five Senior Executives Promoted to Leadership Positions Under President of Brand Marketing Shirley Hughes Melissa Schumer Named President, Digital Entertainment, Technology and Gaming Cary Kwok to Serve as Executive Vice President, Digital Entertainment, Technology and Gaming Beth Andrews Promoted to Executive Vice President, Lifestyle Meilani Weiss Elevated to Executive Vice President, Brand […]
Rogers & Cowan PMK Announces Entertainment Leadership Team
ENTERTAINMENT TRAILBLAZERS. Five Agency Trailblazers Promoted to Executive Leadership Positions Under Entertainment Division Chairman Alan Nierob Lindsay Galin and Jeff Raymond Named Co-Presidents Talent. Dennis Dembia and Michael Donkis Appointed Co-Presidents Entertainment & Business Strategy. Marian Koltai-Levine Elevated to President Film, Content & Marketing LOS ANGELES, Calif. / NEW YORK, N.Y. – Tuesday, November 12, […]
Craig Greiwe Named Chief Strategy, Transformation Officer at Rogers & Cowan/PMK
MOVING ON UP. Read the full Variety article Rogers & Cowan and PMK*BNC, today announced the elevation of Craig Greiwe to Chief Strategy & Transformation Officer (CSTO), Rogers & Cowan/PMK. In the role, Greiwe will oversee three distinct practice groups for the agency, which include Research & Insights, and Strategy & Transformation. Greiwe will also manage Greenhouse, R&C/PMK’s […]
PR is emerging as the latest threat to ad agencies’ grip on creative.
BLURRED LINES. Today the lines between paid media (ads) and earned media (editorial coverage) are all but erased, with an increasing number of PR firms crossing into territory once commanded solely by ad agencies. Traditional creative shops have been threatened by the incursion of everything from in-house agencies to consultancies and specialty shops focused on […]
Why Big Brands Want to Partner with Artists
THE ART OF BRAND PARTNERSHIPS. Advertising and marketing are both industries that have long relied upon storytelling—and in today’s digital world, that has never been more important or true. With that in mind, big brands, in particular, are constantly looking for ways to remain relevant and top-of-mind with consumers. And one of the best ways […]
Building a Successful Brand Partnership: 4 Ways to Create Alignment
BUILDING THE BRAND.MAKING THE MUSIC. Music and the artistry that it involves is powerful—and today, more than ever before, brands have been using music as they seek to create an emotional connection with their targeted consumer base. In order to appeal to individual demographics, brands are seeking to formulate experiences that inspire, promote passion […]