Talent TakeOut | March 2024

Talent Takeout has news on The Royal Family, an upcoming fashion collaboration, music trends, and social media platform updates. Find out how you can help the Royal family. This new fashion collaboration is one that you would not expect. On the entertainment side of things music is seeing some new trending talent. And for social […]

Culture Soup | March ’24

Our Culture Soup segment, this month takes us in all areas of pop culture. Starting with Beyoncé, is she setting trends or giving critics something to talk. Watch to find out more. By the numbers brings us very interesting stats from women’s basketball, Oscar awards, NFL viewership, and K-Pop statistics. And in a recent study […]

Content Caviar | March ’24

This month on content caviar we bring you the latest updates on film, TV and award shows. Find out how the UK aims to be the next Hollywood. Speaking of Hollywood there is an uptick in major studio biopics for iconic music artists and they are becoming the new tried and true genre for studios […]

Culture Soup Feb. ’24

Starting us off strong for Culture Soup we bring you, Year of the girl, “girldom”, “girliness”, and “girly aesthetics” – which dominated pop culture last year, find out why. Our “By The Numbers” segment gives you stats on some of the most popular topics withing culture. Learn what WWE superstar is the first Black woman […]

The Time is Now to Invest in Women’s Sports and Capitalize on its Cultural Impact

By: Serafina Trevino, Analyst, Insights & Analytics, R&CPMK As a former soccer player, I could tell you all about how Mia Hamm, Aly Wagner, or Alex Morgan have influenced the game of soccer. More importantly, I will tell you about how access to these women’s stories, and other female athletes alike, has played an instrumental […]

Stat Snacks | Feb. ’24

Marketing on TikTok vs. YouTube, find out what happened when a research agency set up the same ad, in the same locations, for the same age group, language, device, and audience to measure which platform had the potential to deliver more qualitative traffic in the short-form video ad format. Of course we also had to […]

Content Caviar | Feb. ’24

Our snackable content we bring you Content Caviar, all things gaming and e-sports. Watch along as we tell you how gaming continues its path of rapid growth. We also give insight on fact vs. fiction on esports winter. Nest we also explain how Saudi Arabia continues esports investments. Of course, we’re also letting you know […]

Talent Takeout | Jan. ’24

This month, Talent Takeout shows us the recent campaign that break the internet. We also get to see some of the viral moments from the awards season… so far. Get the deets on the end of a fashion mega influencer, along with how consumers find personality over profile with the evolving state of social media […]

Content Caviar | Jan. ’24

This month, Content Caviar shows us what is to come for streaming and consumers. We will learn what streaming platform is providing viewership data on what we are watching. When it comes to sports we learn where some sports rights are getting new homes within streaming platforms. We also learn consumers are also moving over […]