R&CPMK PRESENTS STAT SNACKS SEPTEMBER 2022
Another edition of R&CPMK #StatSnacks coming your way This month, the R&CPMK Strategic Insights & Analytics team highlights and covers the following trends: Back-to-school consumer spending Emmy nominations review Cyclical nostalgia trend And so much more! ABOUT STAT SNACKS: Looking for the snackable insights and data you need to grow your business? R&CPMK has the perfect […]
R&CPMK Expands London Talent PR Team with Addition of MK Crooke as Account Director
Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing […]
How Crunchyroll, Hasbro, and Mastercard Tap Fandoms
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows […]
R&CPMK PRESENTS STAT SNACKS AUGUST 2022
Another edition of R&CPMK #StatSnacks coming your way This month, the R&CPMK Strategic Insights & Analytics team highlights and covers the following trends: Brands and The Political Landscape Changing Perceptions of Gun Control Climate Change And so much more! ABOUT STAT SNACKS: Looking for the snackable insights and data you need to grow your business? R&CPMK […]
CULTURE SOUP JUNE 2022 CURATED BY R&CPMK
Ready for your monthly serving of Culture Soup? This month’s edition of “Culture Soup” from R&CPMK’s Multicultural Team includes: How Xbox and Twitch are helping deaf Americans participate in streams Netflix’s new DEI initiative with Shonda Rhimes Jennifer Hudson’s EGOT And much more! ABOUT CULTURE SOUP: R&CPMK’s Culture Soup is a monthly serving of unique […]
R&CPMK and MediaBrands Launch “UpstreamPop”
The Most Powerful End-To-End Technology Platform for Brand Integrations and Partnerships in Entertainment UpstreamPOP to Harness Mediabrands’ Unparalleled Audience and Consumer Intelligence with R&CPMK’s Unrivaled Relationships Across the Entertainment Industry Groundbreaking Platform to Create Best-In-Class Connections Between Brands, Content Creators, and Media Platforms LOS ANGELES – June 30, 2022 – Rogers & Cowan PMK (R&CPMK) […]
R&CPMK PRESENTS STAT SNACKS JUNE 2022
Another edition of R&CPMK #StatSnacks coming your way This month, the R&CPMK Strategic Insights & Analytics team highlights and covers the following trends: PRIDE Month National Holiday Predictions New AI Innovations Ballpark Stats And so much more! ABOUT STAT SNACKS: Looking for the snackable insights and data you need to grow your business? R&CPMK has the […]
How Hilton, Barefoot Wines and Target Rise Above to Embrace Diversity and Inclusion
FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind […]
CONTENT CAVIAR MAY 2022 CREATED BY R&CPMK
HERE ARE YOUR MONTHLY CONTENT TRENDS TO SAVOR FOR YOUR NEXT CAMPAIGN: Global Music Subscribers during COVID What Gamers Like to Listen to Live Music Returning Full Force Big Takeaways from Newfront and Upfront Presentations And so much more! ABOUT CONTENT CAVIAR: Once a month, Content Caviar explores the trends affecting the intersection of entertainment […]
THE INFLUENCE DOWNLOAD MAY 2022 BY ITB
Every month the team at ITB will be sharing trends and insights from the influencer marketing space that you should be keeping an eye on. Here is a quick recap of the trends you need to know about this month: Brands Using Coachella Like a Marketing Tool Versace was the Star of the MET Gala […]