Culture Soup | June ’24

This month on Culture Soup the team has provided you with a Pride recap! Giving numbers on how the LGBTQ+ community’s size and influence continue to grow. We also let you in on what multicultural consumers are buying and selling. Along with how brands are connecting with Multicultural consumers including Levi’s and NYX.

Stat Snacks | June ’24

This month on Stat Snacks we bring you expected summer box office ticket sales from US and Canada, B2B customer experience trends, April’s 2024 TV viewing breakdown and information on favored social apps ranked by percentage of each generation of what they use often.

Culture Soup Feb. ’24

Starting us off strong for Culture Soup we bring you, Year of the girl, “girldom”, “girliness”, and “girly aesthetics” – which dominated pop culture last year, find out why. Our “By The Numbers” segment gives you stats on some of the most popular topics withing culture. Learn what WWE superstar is the first Black woman […]

Stat Snacks | Aug ’23

Check out this month’s Stat Snacks that dives into consumers purchase decisions, how brands with low budgets are getting creative with how they produce marketing ads, the way streamers presenting advertising options to customers, and the trends of subscribers signing up for those ad-supported plans.

Dear Basketball: Kobe Bryant Wins His First Oscar

Before Kobe Bryant’s epic, 20-year NBA career, he was a little kid with a big dream, and Dear Basketball, launched on Verizon’s original platforms, is his heartfelt ode to the sport that made him a superstar. With Dear Basketball, our objective was simple, but daunting: win the short film an Academy Award, and do so […]