This month, we dive into back-to-school trends that are shaping the retail landscape, from online shopping and budget-friendly deals to the rising importance of “experiences over stuff.” Brands that align with consumer values, like supporting caregiving adults and offering flexible solutions, are standing out.
Plus, check out how R&CPMK clients like McDonald’s are making a difference by supporting families with fun, community-driven events. And don’t miss the latest from Great Clips and Gap as they connect with multicultural consumers through innovative back-to-school campaigns.