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This month, we dive into back-to-school trends that are shaping the retail landscape, from online shopping and budget-friendly deals to the rising importance of “experiences over stuff.” Brands that align with consumer values, like supporting caregiving adults and offering flexible solutions, are standing out.
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Plus, check out how R&CPMK clients like McDonald’s are making a difference by supporting families with fun, community-driven events. And don’t miss the latest from Great Clips and Gap as they connect with multicultural consumers through innovative back-to-school campaigns.
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