In our latest Culture Soup, we’re uncovering the hottest trends and groundbreaking insights shaping today’s industry. We’re letting you know the scoop on why the group chat should matter to your clients. Learn how multicultural identities drive consumer behavior and brand loyalty. By the Numbers gives you data from baby questions to the housing market, to caesar salad searches. In What’s Going Viral/Cultural Milestones/Moments, we bring you Kamala Harris, Sha’Carri Richardson, and Glen Powell’s ‘Twisters’. For our Hot Topic, we let you in on how brands are connecting with multicultural consumers.