McGunagle to Oversee Communications and Publicity Efforts for R&CPMK’s Collection of High-Profile and Emerging Brand Clients

New York / Los Angeles – February 11, 2025

R&CPMK announced today the appointment of Danielle Pagano McGunagle as Executive Vice President of Brand Communications. In the role, McGunagle will lead the agency’s brand communications division, and oversee communications and publicity efforts for R&CPMK’s collection of high-profile and Fortune 500 brand clients, including Hasbro, Heineken, Mastercard, and McDonald’s, among others.

Additionally, McGunagle will manage R&CPMK’s overarching brand communications team, focused on developing world-class public relations and integrated marketing campaigns, programs, partnerships, and strategy for clients across the United States and Europe. McGunagle will also contribute to new business efforts and overall agency growth.

“Danielle is a talented leader and audience expert, with an exceptional background designing and managing innovative communications and marketing campaigns for a variety of brands across entertainment, lifestyle, travel, culinary, consumer products, and beyond,” said Cindi Berger, Chairman and CEO, R&CPMK. “Her strategic vision, experience, and industry relationships will be a perfect complement to R&CPMK, as we continue to serve our tremendous collection of clients, create new business opportunities, and continue to grow the agency.”

“I’m thrilled to bring my expertise and passion to this dynamic team and look forward to steering the agency’s continued growth. R&CPMK’s energy is contagious, and I’m eager to contribute my own creativity, strategic mindset, and forward-thinking approach alongside my talented colleagues,” said McGunagle. “This team isn’t just smart and strategic—they are pioneers, relentlessly pushing boundaries to deliver results that cut through the noise.  I am excited to help drive that spirit of innovation. Leading the communications strategy for world-renowned clients fuels my motivation, and I am ready to collaborate with our global IPG partners to craft powerful narratives that solidify R&CPMK’s legacy as an industry leader.”

Prior to joining R&CPMK, McGunagle served as President of The Door, where she led marketing, partnership, and PR efforts for brand and talent clients across the lifestyle, luxury, hospitality, food, beverage, technology, sports, and entertainment industries. 

Previously, McGunagle founded DPM Communications, a full-service creative, branding, and crisis communications consultancy for clients across the travel, food, education, and non-profit sectors.

Additionally, McGunagle held the role of Managing Director for luxury and lifestyle firm Alice Marshall Public Relations, where she oversaw the agency’s operations team and client strategies, as well as business growth. She has also held Communications and PR leadership positions at the Food Bank For New York City, Quinn & Co., and more.

McGunagle will be based in R&CPMK’s New York office.

In addition to the agency’s leading brand client portfolio, R&CPMK’s talent clients include 200 of the most prominent and influential actors, musicians, producers, directors, content creators, and athletes in the world. The agency’s clients are represented by a team of 200 of the world’s best marketing and communications experts across film, television, streaming, music, fashion, sports, gaming, technology, brand marketing, and social media.

ABOUT R&CPMK:

R&CPMK is the original entertainment and culture agency. For more than 70 years the agency has been disrupting the marketplace – driving cultural relevance and engagement for talent, brands, and content creators throughout the world of entertainment, lifestyle, sports, influence, and popular culture. R&CPMK represents 200 of the most prominent and influential actors, musicians, producers, directors, content creators, and athletes in the world, and creates distinctive integrated marketing campaigns for some of the largest brands and Fortune 500 companies across the globe. With our unique position and the insight to know what to do with it, we bring a depth of skill and relationships in key practice areas including Communications, Partnerships & Activations, Brand Integration, Talent & Influencer, Multicultural Marketing, and Representation.