R&CPMK formed a global co-promotion with the film for Heineken Silver that consisted of an original TVC starring Deadpool & Wolverine, social and digital content, premiere sponsorship, sweepstakes, and earned media opportunities with film leads Ryan Reynolds and Hugh Jackman. Our team managed all talent and studio negotiations to secure the partnership, which has given Heineken an engaging promotion throughout the summer.
While the partnership is on-going, so far, its social content and sweeps have been the most efficient campaigns in reaching their targeted demographic.
