REÁL MESA

Dogsgiving with Ally Lewber, James Kennedy & Hippie

The Challenge

In celebration of the Mediterranean inspired pet food brand’s first anniversary, R&CPMK was tasked with creating a buzzy news moment to generate brand awareness and media coverage.

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30+

Media & Influencers in Attendance (with guests)

20

Adorable Pups in Attendance

1.6B+

Impressions

The solution

The Brand Comms team worked in tandem with the Partnerships & Activations team and Talent & Influencer team to bring “Dogsgiving” to life by throwing an intimate media & influencer event at the 1 Hotel West Hollywood with Vanderpump Rules stars Ally Lewber and James Kennedy, along with their pup Hippie, serving as the hosts for the night. The evening brought a buzzy experience with custom activities such as collar making and pet portraits for guests.

The impact

R&CPMK leveraged Ally for media interviews and secured feature coverage in outlets including Access, E!, New York Post, Us Weekly and Extra, generating more than 1.6B impressions to-date.

REÁL MESA

Dogsgiving with Ally Lewber, James Kennedy & Hippie

The Challenge

30+

20

1.6B+

The solution

The impact

Let's Collab.

New Business

Talent & Representation

MEDIA & PRESS

Office Locations

NEW YORK

Los Angeles

LONDON

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