The Brand Comms team worked in tandem with the Partnerships & Activations team and Talent & Influencer team to bring “Dogsgiving” to life by throwing an intimate media & influencer event at the 1 Hotel West Hollywood with Vanderpump Rules stars Ally Lewber and James Kennedy, along with their pup Hippie, serving as the hosts for the night. The evening brought a buzzy experience with custom activities such as collar making and pet portraits for guests.
R&CPMK leveraged Ally for media interviews and secured feature coverage in outlets including Access, E!, New York Post, Us Weekly and Extra, generating more than 1.6B impressions to-date.
