DRIVEN: A Latinx Artist Celebration

Partnering with The Art of Elysium and The Museum of Latin American Art Chief Curator, we helped Hyundai create a free outdoor, drivable art experience. This drive-thru art exhibit showcased a variety of pieces in different mediums created by emerging and established Latinx artists from the SoCal area.  Guests were guided through the tour with a rich audio overlay track played directly into their vehicles enhancing the overall experience.   Hyundai was one of the first automotive brands to return to a sense of normalcy during these times of adversity while businesses and museum are closed.