We are thrilled to announce that our client, Mastercard has taken home two prestigious awards at this year’s Chief Marketer Awards! Our work on behalf of Mastercard earned top honors in the following categories:
- Icon Campaign of the Year Award (B2C)
- Best Campaign by a Financial Services/Banking Brand
These awards recognize the impactful and innovative campaigns that Mastercard, with the help of our Partnerships & Activations team, has delivered in the ever-evolving world of marketing.
The Winning Campaigns
At the heart of these wins is Mastercard’s ongoing dedication to connecting people to their passions. Through Mastercard’s partnerships with esports giant Riot Games, we’ve helped create dynamic and immersive experiences for League of Legends and VALORANT communities worldwide.
Whether through exciting on-site event activations at esports tournaments, the introduction of Mastercard’s Gamer Academy, or unique fan experiences such as the Custom Club and Priority Merchandise Access, the campaigns have successfully brought Mastercard’s priceless brand promise to life.
Innovation Meets Impact
These campaigns demonstrated the power of blending innovation, technology, and passion to elevate consumer engagement. The strategy was simple but impactful—create unforgettable experiences for the gaming community, whether in-person or virtually, while embedding Mastercard’s brand in the hearts and minds of gamers globally.
The results speak for themselves: heightened brand favorability, increased consumer interactions, and a strong, long-term bond with a highly engaged and growing audience.
We are incredibly proud of this achievement and look forward to continuing our partnership with Mastercard to bring more innovative campaigns to life.
For more on this activation – Check out our full case study here.
Stay tuned for what’s next!
