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Account Director, Brand Experience

Atlanta, Georgia, United States; New York, New York, United States; Stamford, Connecticut, United States

The Job

Do you have a passion for gaming and esports? Are you looking for an opportunity to combine your fandom of esports with your marketing talents within the rapidly evolving gaming landscape? Do you have a proven background in managing dynamic client relationships at an agency? Then this is your opportunity to become a member of the team at R&CPMK.

R&CPMK is looking for an Account Director to help support our gaming client’s esports initiatives both regionally and globally, as they develop their strategic outlook on the future of gaming.  The position requires a strong desire to work collaboratively as part of a team, but also have the expertise to manage program elements directly and solve problems independently.  

In order to succeed, you must be able to think big and develop strategic plans, while nailing the details. The ideal candidate will be proficient in sponsorship strategy and management, event execution, a skilled multitasker and experience working in a deadline-oriented environment. You should have a passion for, and working knowledge of the gaming industry and specifically the esports landscape. As you will work closely with the client and key stakeholders (internal and external) to achieve program goals & objectives, strong communication skills are a must.  

This position can be located in any east coast-based office location of R&CPMK or Octagon: New York, NY; Stamford, CT; Charlotte, NC; or Atlanta, GA

Who we are looking for:

• You have a passion for and expertise in gaming and esports and knowledge about the gaming industry including its major publishers, players, leagues and ecosystems.
• Earned a bachelor’s degree in marketing, Advertising, Communications, or related field
• Minimum of 7+ year’s sponsorship, event marketing, marketing communications, event management/execution, social media/influencer marketing, talent management and/or sports marketing experience required, agency experience a plus
• Existing experience within the esports industry working with influencers, esport organizations, leagues and community members
• Knowledge and understanding of console and PC esports, including, but not limited to the following titles: EAFC, NBA2K, Street Fighter, Mortal Kombat, Tekken
• Provide expertise and learnings on gaming knowledge within the content and social media space on channels such as Twitch, YouTube, Twitter and Instagram
• Ability and flexibility to work effectively under short deadlines, travel as needed (including weekend and holiday) and interact one-on-one with our clients
• Capabilities to run an event or program with little to no oversight
• Exceptional interpersonal skills with the ability to negotiate, manage conflicts, and build rapport across diverse teams and talent rosters.
• Must have the ability to build relationships while managing requirements and deliverables
• Demonstrated excellent project management skills, and the ability to work effectively under short deadlines and as part of a team
• Comfortable juggling multiple projects with competing deadlines, ensuring deliverables meet quality standards and timelines.
• Detail oriented and superior organization skills
• Demonstrated ability to initiate work (self-starter) while having a “pitch in”, “roll up your sleeves” attitude and work ethic
• Strong written and verbal communication skills, with an eye for crafting and modifying compelling marketing copy.
• Proficiency with Microsoft Office Suite (Word, Excel and PowerPoint)
• Ability and flexibility to travel for extended periods of time including weekend/holiday work as needed

The work you’ll do:

In this role, you’ll also track performance, optimize activations, and guide our partnerships across the competitive gaming landscape.

Responsibilities

• Role will consist of a combination of strategic, operational and tactical projects focused on driving client’s business and brand through client’s esports sponsorships and initiatives
• Collaborate with cross-functional teams (Brand, Partnerships/Events, Channel Marketing, Publisher Relations, & Tournament Operations) to develop compelling content, campaigns, and marketing initiatives that position PlayStation esports as an industry leader.
• Provide day-to-day assistance and support to the Client Esports Partnerships team as well as oversight to other regional teams
• Lead initiatives for the casual, competitive gamer for the Client’s Esports Tournaments, Repeat.GG, and Evo Championship Series.
• Support the client on their esports influencer program
• Serve as the day-to-day lead on multiple projects
• Create and manage programs, projects and budgets
• Monitor and track partnerships and sponsorships for the Client Esports Partnerships Team
• Liaise with Client channel marketing management to coordinate social, email, and other channel touchpoints.
• Monitor social channels for trending news, ideas and report back to larger Esports team
• Share insights and best practices with the broader team to influence strategic decision-making.
• Management of ROI metrics and evaluation/reporting against other programs, which also includes Tracking, measuring, and analyzing the performance of talent marketing campaigns, providing insights and recommendations for continuous improvement.
• Maintain dashboards and reports that showcase ROI, engagement metrics, and overall campaign success to key stakeholders.
• Manage Client Esports Tournament programs with partners including brands, partners, and talent
• Demonstrated ability to develop innovative influencer strategies that align with overarching brand and business goals while driving tournament registrations.
• Support the Esports Marketing Team on major key beats including Evo Championship Series, which could include day-to-day activities around activation, sponsorship elements, content strategy, and hospitality
• Development and execution of event logistics including onsite management
• Develop and manage program plan/overviews, competitive reports, event wrap-up reports and key program tracking documents
• Administrative functions including budget/invoicing management, approvals, internal communication, contract routing, etc.
• Support account leadership in necessary projects that come up and related administrative duties as assigned
• Make a contribution to the overall account and new projects

Why Us:

R&CPMK is the renowned integrated marketing and communications agency in global entertainment. The agency represents more than 400 of the most prominent and influential players in pop culture and some of the largest brands and Fortune 500 companies. We connect our clients to consumers through the world of entertainment, lifestyle, sports, influence, and popular culture.

We place employee wellbeing as one of our highest priorities, we believe our benefits are an important extension of that philosophy. Unlimited PTO, summer Fridays and our Body, Mind, Soul program are here to support employees on their wellbeing journey.  We ensure that we find lots of excuses to come together both virtually and in person through our many company events, hosted by our social committee and employee resource groups.

To support your career development, we have a wealth of internal and external learning opportunities. Tuition reimbursement is also available for those that are interested in continued education.

To help you plan for your future we support you with an employer matched 401k contribution, employee stock purchase plan and family building support including; generous paid family leave, fertility and adoption benefits.

Salary: $85,000.00- $95,000.00 annually

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

With offices in Los Angeles, New York, and London, R&CPMK is part of the Octagon Sports and Entertainment Network.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.