Marketing on TikTok vs. YouTube, find out what happened when a research agency set up the same ad, in the same locations, for the same age group, language, device, and audience to measure which platform had the potential to deliver more qualitative traffic in the short-form video ad format.

Of course we also had to give you stats when it comes to wellness trends, find out where consumers get influenced by. And we could talk about stats without giving you Super Bowl 2024 viewership information along with the conversation around the super bowl.