R&CPMK and MediaBrands Launch “UpstreamPop”
The Most Powerful End-To-End Technology Platform for Brand Integrations and Partnerships in Entertainment UpstreamPOP to Harness Mediabrands’ Unparalleled Audience and Consumer Intelligence with R&CPMK’s Unrivaled Relationships Across the Entertainment Industry Groundbreaking Platform to Create Best-In-Class Connections Between Brands, Content Creators, and Media Platforms LOS ANGELES – June 30, 2022 – Rogers & Cowan PMK (R&CPMK) […]
How Hilton, Barefoot Wines and Target Rise Above to Embrace Diversity and Inclusion
FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind […]
Brand Integrations Offer a Better Way to Get in Front of Streaming TV Audiences
Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an […]
R&CPMK Named to Observer’s “Best PR Firms in America” List 2022
Rogers & Cowan PMK (R&CPMK), the preeminent integrated marketing and communications agency in global entertainment, has been named to Observer’s 2022 list of “Best PR Firms in America” Here’s what Observer had to say: “This bicoastal behemoth both beefed up and spread out in 2021. Its team of 300+ now reps more than 400 clients […]
R&CPMK’s Co-President of Entertainment, Lindsay Galin Helps Launch New USC Annenberg Inclusion Initiative
R&CPMK’s Co-President of Entertainment, Lindsay Galin, is helping drive an important new inclusion initiative for client Stacy L. Smith, Founder of the Annenberg Inclusion Initiative along with senior leaders across Hollywood. The USC Annenberg Inclusion Initiative is launching a $25K accelerator program for female film students of color. Galin joins executives from Marvel, Universal Music […]
R&CPMK CEO MARK OWENS SHARES HIS INSIGHT WITH PROVOKE NEWS ON WHY THERE ARE BRIGHT LIGHTS AHEAD FOR THE ENTERTAINMENT INDUSTRY IN 2022 AND BEYOND
To view the PRovoke News article, click here. “We’re going to see brands being much smarter and have much deeper associations with fewer audiences and fewer festivals and making the best of it,” said R&CPMK CEO Mark Owens. As CEO of Rogers & Cowan PMK, Mark Owens oversees management of the global firm’s client roster, […]
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
Meilani Weiss, R&CPMK’s EVP of Brand Integrations, shares the importance of strategic placement in her new op-ed piece for Media Post. To view the article, click here. Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial […]
K-Pop Groups: The Next Great Brand Collaboration
R&CPMK’S EVP OF STRATEGIC INSIGHTS & ANALYTICS, MIKE FEIN, SHARES HIS INSIGHT WITH PRWEEK, ON THE REACH OF K-POP, ABILITY OF ARTISTS & THEIR TEAMS TO INFLUENCE CULTURE, AND THE STRENGTH OF K-POP FAN BASES Here’s what he had to say: It’s the fan bases that make all the difference, according to Michael Fein, EVP […]
3 WAYS NFTS CAN CREATE CONSUMER VALUE
R&CPMK’S SVP OF BRAND GROWTH SCOT WEINTRAUB, AND THE HARRIS POLL CEO WILL JOHNSON, OFFER BRAND MARKERTERS THREE NEW WAYS BRANDS CAN LEVERAGE NFTS TO CREATE CONSUMER VALUE. To read the full Ad Age article, click here: Everyone is trying to figure out what to do about non-fungible tokens (NFTs). These modern tools, born out […]
Will Kids Listen to the Government’s “Influencer Army” and Get Vaccinated?
ITB Worldwide SVP Michael Jacobson shares his insight with PR Week, on avenues government officials should use when trying to spread health messages. Here’s what he had to say: But the use of a handful of influencers is only one avenue that government officials should use when trying to spread health messages, says Michael Jacobson, […]