3 WAYS NFTS CAN CREATE CONSUMER VALUE
R&CPMK’S SVP OF BRAND GROWTH SCOT WEINTRAUB, AND THE HARRIS POLL CEO WILL JOHNSON, OFFER BRAND MARKERTERS THREE NEW WAYS BRANDS CAN LEVERAGE NFTS TO CREATE CONSUMER VALUE. To read the full Ad Age article, click here: Everyone is trying to figure out what to do about non-fungible tokens (NFTs). These modern tools, born out […]
Will Kids Listen to the Government’s “Influencer Army” and Get Vaccinated?
ITB Worldwide SVP Michael Jacobson shares his insight with PR Week, on avenues government officials should use when trying to spread health messages. Here’s what he had to say: But the use of a handful of influencers is only one avenue that government officials should use when trying to spread health messages, says Michael Jacobson, […]
RENOWNED HEALTH TECHNOLOGY COMPANY MEDIBIO NAMES R&CPMK AS COMMUNICATIONS AGENCY OF RECORD IN THE U.S.
R&CPMK to Drive Brand Development and Strategic Communications for Launch of Medibio’s Pioneering Consumer Mental Health App Melbourne, Australia and Minneapolis, MN – July 29, 2021 – Leading health technology company Medibio Limited (ASX: MEB) (OTCPINK: MDBIF), today announced that it has selected R&CPMK, the preeminent integrated marketing and communications agency in global entertainment, media, and […]
AGENCIES ARE BUILDING ESPORTS AND GAMING STRATEGIES—WHAT MARKETERS NEED TO KNOW
R&CPMK Vice President of Consulting Rob Twiddy shares his insight with AdAge, on how agencies can help brands design successful strategies in esports and gaming to reach core audiences. In addition, Twiddy highlights some of R&CPMK’s high-profile work in the category with clients Mastercard and Cisco. Here’s what he had to say: Esports has the […]
It’s Time for Brands to Meet Fans at Music Moments
LIVE AND VIRTUAL OPPORTUNITIES FOR BRANDS TO PLUG INTO AS MUSIC ROARS BACK TO LIFE Mike Dunn, EVP of Music and Entertainment at R&CPMK, recently wrote a piece for Campaign US sharing his insight on what the music landscape will look like post pandemic, and how brands can seize the moment. As an expert in […]
R&CPMK HELPS CLIENT MASTERCARD LAUNCH NEW INITIATIVE TO SUPPORT BLACK WOMEN-OWNED BUSINESSES
Mastercard’s Pledge of $500 Million to Help Close the Racial Wealth and Opportunity Gap for Black Communities and Businesses Across America R&CPMK Secures Grammy Award-Winner Jennifer Hudson as Face of New Mastercard Ad Campaign Mastercard continues to display its commitment to supporting diverse businesses across America, and R&CPMK is proud to work alongside its longtime […]
R&CPMK SELECTED AS AGENCY OF RECORD FOR NEW PREMIUM SPIRITS BRAND LOBOS 1707
Lobos 1707 Enlists R&CPMK to Lead Communications Strategy Efforts for Tequila and Mezcal Products Inspiring Everyone To “Build a Bigger Table” LOS ANGELES and NEW YORK – February 5, 2021 – R&CPMK, the preeminent integrated marketing and communications agency in global entertainment, today announced that it has been selected by Lobos 1707 to lead communications […]
R&CPMK CLIENTS LAND EARLY WINS & NOMINATIONS FOR THE 2021 AWARDS SEASON
Actor Riz Ahmed Lands Early Wins for his role as Ruben in the Amazon Original Movie “Sound of Metal” Before heading into this week of award nomination announcements, R&CPMK Entertainment client Riz Ahmed already had a few wins under his belt for his portrayal of Ruben, a deaf musician, in the Amazon Original Movie “Sound […]
R&CPMK Clients Nominated for 2020 IFJA Film Awards
The Indiana Film Journalists Association (IFJA) has announced nominees in all categories for its forthcoming 2020 awards — to be determined on Saturday, December 19. Winners will be announced on Monday, December 21. Established in 2009 by a dedicated group of six Indiana journalists, the Indiana Film Journalists Association (IFJA) was established to promote the art […]
R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”
Senior Vice President of Strategy & Analytics Michael Fein, Group Director of Multicultural PR & Communications Marissa Wallace, SVP of Music & Entertainment Partnerships Michael Dunn, and Vice President of Consumer Brands Meg Grogan Discuss Consumer Trends Across Entertainment and Culture On Wednesday, December 9, a collection of R&CPMK senior executives from across the organization […]