PR is emerging as the latest threat to ad agencies’ grip on creative.
BLURRED LINES. Today the lines between paid media (ads) and earned media (editorial coverage) are all but erased, with an increasing number of PR firms crossing into territory once commanded solely by ad agencies. Traditional creative shops have been threatened by the incursion of everything from in-house agencies to consultancies and specialty shops focused on […]
PR is emerging as the latest threat to ad agencies’ grip on creative. Read More »