With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
Meilani Weiss, R&CPMK’s EVP of Brand Integrations, shares the importance of strategic placement in her new op-ed piece for Media Post. To view the article, click here. Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial […]
K-Pop Groups: The Next Great Brand Collaboration
R&CPMK’S EVP OF STRATEGIC INSIGHTS & ANALYTICS, MIKE FEIN, SHARES HIS INSIGHT WITH PRWEEK, ON THE REACH OF K-POP, ABILITY OF ARTISTS & THEIR TEAMS TO INFLUENCE CULTURE, AND THE STRENGTH OF K-POP FAN BASES Here’s what he had to say: It’s the fan bases that make all the difference, according to Michael Fein, EVP […]
CULTURE SOUP JULY 2021 CURATED BY R&CPMK
Ready for your monthly serving of Culture Soup? This month’s edition of “Culture Soup” from R&CPMK’s Multicultural Team includes: Suni Lee’s historic debut in Tokyo Sesame Street showing off their LGBTQ+ pride The need for more diverse leadership in music Keith Sweat & Bobby Brown face off in the next Verzuz Battle And much more ABOUT […]
R&CPMK PRESENTS STAT SNACKS JULY 2021
https://vimeo.com/582247017 Another edition of R&CPMK #StatSnacks coming your way This month, R&CPMK EVP Mike Fein highlights and covers trends in: Entertainment Power Stats Creating Campaigns for Travelers The emergence of contactless payment The power of AR for shoppers The success of Disney’s acquisition of Marvel And so much more Click below to download the full “Stat […]
CULTURE SOUP JUNE 2021 CURATED BY R&CPMK
Ready for your monthly serving of Culture Soup? This month’s edition of “Culture Soup” from R&CPMK’s Multicultural Team includes: Diving into the box office hit In the Heights Adding LGBTQ+ roles in the Gossip Girl reboot Simone Biles further cementing her position as the GOAT leading into the Tokyo Olympics And much more ABOUT CULTURE […]
R&CPMK EXECUTIVES JOIN POP CULTURE ICON AND NFT CREATOR KEVIN SMITH TO DISCUSS WHAT IS AN NFT AND THE POTENTIAL VALUE FOR BRANDS
Senior Leaders from R&CPMK and Sister Agency Octagon Discuss How Brands Can Leverage New Digital Currency and Engage with Consumers As part of a recent IPG DXTRA panel, a collection of R&CPMK and Octagon senior executives, along with pop culture icon and NFT creator Kevin Smith, joined a panel to discuss the exciting new digital […]
R&CPMK CELEBRATES INTERNATIONAL WOMEN’S DAY 2021
R&CPMK and the Octagon Sports & Entertainment Network are proud to celebrate International Women’s Day and highlight our bold and inspiring clients who #ChooseToChallenge and continue to lead the way for others across our world. In honor of International Women’s Day and Women’s History Month, we have asked some of the powerful women across our […]
R&CPMK EXECUTIVES JOIN BRAND INNOVATORS CONFERENCE TO SHARE INSIGHTS ON “THE WAY WE LISTEN & WATCH”
Senior Vice President of Strategy & Analytics Michael Fein, Group Director of Multicultural PR & Communications Marissa Wallace, SVP of Music & Entertainment Partnerships Michael Dunn, and Vice President of Consumer Brands Meg Grogan Discuss Consumer Trends Across Entertainment and Culture On Wednesday, December 9, a collection of R&CPMK senior executives from across the organization […]
EMERIL LAGASSE AND LA LA ANTHONY HEADLINE NATIONAL MARCH OF DIMES “SIGNATURE CHEFS FEEDING MOTHERHOOD CELEBRATION” TO RAISE CRITICAL FUNDS TO FIGHT FOR THE HEALTH OF MOTHERS AND BABIES
Virtual Event and Campaign Designed to Unite Local Dining Communities and Support March of Dimes Motherhood Programs From Prenatal to Postpartum “Signature Chefs Feeding Motherhood” Virtual Events to Take Place Throughout the Fall and Feature Hundreds of Chefs Across the United States ARLINGTON, VA – March of Dimes, the nonprofit organization leading the fight for […]