Prime Video
Thursday Night Football with Prime
The Challenge
To celebrate the beginning of an 11-year deal as the exclusive provider of Thursday Night Football.
153M+
Earned Media Impressions
$550K+
Earned Media Value
17
Earned Placements
The solution
Prime Video enlisted R&CPMK’s support in creating a truly unique star-studded, multi-sensory experience to kick off the 2022 season in Los Angeles. Work included earned media relations, event production and engaging comedy client Rob Riggle to attend.
The impact
Thursday Night Football was brought to life for press, influencers and fans, including Prime Members with an exclusive TNF themed ‘money-can’t-buy’ experience to highlight the continued growing value of Prime.