As AOR for Tribeca Festival, our focus was to build on the success of last year’s PR efforts by continuing to increase awareness and press coverage around emerging categories (music, audio, storytelling, games, immersive) and established programs (features, shorts, talks). To do this, we were tasked with delivering seamless red-carpet experiences, securing festival-focused stories, increasing curtain raisers/critic reviews and building positive buzz among the industry.
