2023 Formula 1 Heineken Silver Las Vegas Grand Prix

Our team helped ideate mediable moments to ensure Heineken received impactful earned media coverage and accomplished that goal by contracting actress Simone Ashley as our lead celebrity talent. We captured a branded set-up shot with Simone on Wednesday, the night before all race activities kicked off, to ensure that our shot was one of the first to hit the wire and cement Heineken Silver as the brand to watch during LVGP. Our team was able to pitch the photo out in real time to secure widespread coverage in top entertainment and lifestyle outlets. In addition to Simone, we hosted 8 talent and influencers in the Heineken Paddock Club Suite and in the new Heineken House space on the track grounds. We captured custom high-quality content of all our hosted talent for social in partnership with creative agency Race Service, resulting in over 3.1M total views across all content.