Heineken challenged R&CPMK to bring national awareness to the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix to make fans aware of Heineken Silver’s presence at the race. As the title sponsor of the race, Heineken was focused on ensuring their brand was top-of-mind for all consumers, both on and off the track, while standing out from the other sponsors. R&CPMK was tasked with compiling a group of dynamic talent and Influencers to join Heineken for race weekend to capture engaging, unique content that would pique fan interest and make them feel integrated into all of the Vegas action.
