Culture Soup Feb. ’24

Starting us off strong for Culture Soup we bring you, Year of the girl, “girldom”, “girliness”, and “girly aesthetics” – which dominated pop culture last year, find out why. Our “By The Numbers” segment gives you stats on some of the most popular topics withing culture. Learn what WWE superstar is the first Black woman […]

The Time is Now to Invest in Women’s Sports and Capitalize on its Cultural Impact

By: Serafina Trevino, Analyst, Insights & Analytics, R&CPMK As a former soccer player, I could tell you all about how Mia Hamm, Aly Wagner, or Alex Morgan have influenced the game of soccer. More importantly, I will tell you about how access to these women’s stories, and other female athletes alike, has played an instrumental […]

Stat Snacks | Feb. ’24

Marketing on TikTok vs. YouTube, find out what happened when a research agency set up the same ad, in the same locations, for the same age group, language, device, and audience to measure which platform had the potential to deliver more qualitative traffic in the short-form video ad format. Of course we also had to […]

Content Caviar | Feb. ’24

Our snackable content we bring you Content Caviar, all things gaming and e-sports. Watch along as we tell you how gaming continues its path of rapid growth. We also give insight on fact vs. fiction on esports winter. Nest we also explain how Saudi Arabia continues esports investments. Of course, we’re also letting you know […]