With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
Meilani Weiss, R&CPMK’s EVP of Brand Integrations, shares the importance of strategic placement in her new op-ed piece for Media Post. To view the article, click here. Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial […]
R&CPMK PRESENTS STAT SNACKS OCTOBER 2021
https://vimeo.com/648685464 Another edition of R&CPMK #StatSnacks coming your way This month, R&CPMK EVP Mike Fein highlights and covers trends in: Mobile consumer and social habits Amazon video dominance The return of Pumpkin Spice TikTok’s strong buying power And so much more Click below to download the full “Stat Snacks” insights deck for October. OCTOBER 2021 DOWNLOAD […]
R&CPMK PRESENTS STAT SNACKS SEPTEMBER 2021
https://vimeo.com/649117699 Another edition of R&CPMK #StatSnacks coming your way This month, R&CPMK EVP Mike Fein highlights and covers trends in: Viewership trends of Gen Z The rise of gaming-related content The growing importance of gaming-related content The return of Snapchat And so much more Click below to download the full “Stat Snacks” insights deck for September. […]
CULTURE SOUP AUGUST 2021 CURATED BY R&CPMK
https://vimeo.com/648685364 Ready for your monthly serving of Culture Soup? This month’s edition of “Culture Soup” from R&CPMK’s Multicultural Team includes: Naomi Osaka as Barbie’s newest role model Broadway embracing diversity with its newest shows Black coaches expanding presence in NBA LBTQ+ athletes making their mark at the Tokyo Olympics And much more ABOUT CULTURE SOUP: […]
K-Pop Groups: The Next Great Brand Collaboration
R&CPMK’S EVP OF STRATEGIC INSIGHTS & ANALYTICS, MIKE FEIN, SHARES HIS INSIGHT WITH PRWEEK, ON THE REACH OF K-POP, ABILITY OF ARTISTS & THEIR TEAMS TO INFLUENCE CULTURE, AND THE STRENGTH OF K-POP FAN BASES Here’s what he had to say: It’s the fan bases that make all the difference, according to Michael Fein, EVP […]
3 WAYS NFTS CAN CREATE CONSUMER VALUE
R&CPMK’S SVP OF BRAND GROWTH SCOT WEINTRAUB, AND THE HARRIS POLL CEO WILL JOHNSON, OFFER BRAND MARKERTERS THREE NEW WAYS BRANDS CAN LEVERAGE NFTS TO CREATE CONSUMER VALUE. To read the full Ad Age article, click here: Everyone is trying to figure out what to do about non-fungible tokens (NFTs). These modern tools, born out […]
R&CPMK PRESENTS STAT SNACKS AUGUST 2021
https://vimeo.com/648685582 Another edition of R&CPMK #StatSnacks coming your way This month, R&CPMK EVP Mike Fein highlights and covers trends in: The most talked about athletes at the Tokyo Olympics KPOP’s massive growth on Twitter The rise of hybrid events Social ads paying dividends for brands And so much more Click below to download the full “Stat […]
Will Kids Listen to the Government’s “Influencer Army” and Get Vaccinated?
ITB Worldwide SVP Michael Jacobson shares his insight with PR Week, on avenues government officials should use when trying to spread health messages. Here’s what he had to say: But the use of a handful of influencers is only one avenue that government officials should use when trying to spread health messages, says Michael Jacobson, […]
RENOWNED HEALTH TECHNOLOGY COMPANY MEDIBIO NAMES R&CPMK AS COMMUNICATIONS AGENCY OF RECORD IN THE U.S.
R&CPMK to Drive Brand Development and Strategic Communications for Launch of Medibio’s Pioneering Consumer Mental Health App Melbourne, Australia and Minneapolis, MN – July 29, 2021 – Leading health technology company Medibio Limited (ASX: MEB) (OTCPINK: MDBIF), today announced that it has selected R&CPMK, the preeminent integrated marketing and communications agency in global entertainment, media, and […]
CULTURE SOUP JULY 2021 CURATED BY R&CPMK
Ready for your monthly serving of Culture Soup? This month’s edition of “Culture Soup” from R&CPMK’s Multicultural Team includes: Suni Lee’s historic debut in Tokyo Sesame Street showing off their LGBTQ+ pride The need for more diverse leadership in music Keith Sweat & Bobby Brown face off in the next Verzuz Battle And much more ABOUT […]