R&CPMK PRESENTS STAT SNACKS NOVEMBER 2021
https://vimeo.com/686021073 Another edition of R&CPMK #StatSnacks coming your way This month, the R&CPMK Strategic Insights & Analytics team highlights and covers the following trends: TikTok is the Primary Source of Music Discovery Millennials Want to Travel Differently Than Their Parents Squid Game Becomes Top All-Time Series Launch by Netflix Holiday Shopping Starting Even Earlier This Year […]
R&CPMK’s Co-President of Entertainment, Lindsay Galin Helps Launch New USC Annenberg Inclusion Initiative
R&CPMK’s Co-President of Entertainment, Lindsay Galin, is helping drive an important new inclusion initiative for client Stacy L. Smith, Founder of the Annenberg Inclusion Initiative along with senior leaders across Hollywood. The USC Annenberg Inclusion Initiative is launching a $25K accelerator program for female film students of color. Galin joins executives from Marvel, Universal Music […]
R&CPMK CEO MARK OWENS SHARES HIS INSIGHT WITH PROVOKE NEWS ON WHY THERE ARE BRIGHT LIGHTS AHEAD FOR THE ENTERTAINMENT INDUSTRY IN 2022 AND BEYOND
To view the PRovoke News article, click here. “We’re going to see brands being much smarter and have much deeper associations with fewer audiences and fewer festivals and making the best of it,” said R&CPMK CEO Mark Owens. As CEO of Rogers & Cowan PMK, Mark Owens oversees management of the global firm’s client roster, […]
R&CPMK INTRODUCES “CULTURE SOUP PODCAST”, EXPANDING AGENCY’S INSIGHT ON ESSENTIAL TRENDS IN FASHION, ENTERTAINMENT, AND MORE
https://youtu.be/cDp0kmCPxYw New Podcast to Deliver Unique Trends and Insights, as well as Engaging Interviews with Cultural Creators and Leaders R&CPMK is excited to introduce the newest extension of its popular monthly digital series, “Culture Soup,” with the addition of the “Culture Soup Podcast.” The new video-podcast series delivers a fresh audio installment of unique insights […]
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
Meilani Weiss, R&CPMK’s EVP of Brand Integrations, shares the importance of strategic placement in her new op-ed piece for Media Post. To view the article, click here. Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial […]
R&CPMK PRESENTS STAT SNACKS OCTOBER 2021
https://vimeo.com/648685464 Another edition of R&CPMK #StatSnacks coming your way This month, R&CPMK EVP Mike Fein highlights and covers trends in: Mobile consumer and social habits Amazon video dominance The return of Pumpkin Spice TikTok’s strong buying power And so much more Click below to download the full “Stat Snacks” insights deck for October. OCTOBER 2021 DOWNLOAD […]
R&CPMK PRESENTS STAT SNACKS SEPTEMBER 2021
https://vimeo.com/649117699 Another edition of R&CPMK #StatSnacks coming your way This month, R&CPMK EVP Mike Fein highlights and covers trends in: Viewership trends of Gen Z The rise of gaming-related content The growing importance of gaming-related content The return of Snapchat And so much more Click below to download the full “Stat Snacks” insights deck for September. […]
CULTURE SOUP AUGUST 2021 CURATED BY R&CPMK
https://vimeo.com/648685364 Ready for your monthly serving of Culture Soup? This month’s edition of “Culture Soup” from R&CPMK’s Multicultural Team includes: Naomi Osaka as Barbie’s newest role model Broadway embracing diversity with its newest shows Black coaches expanding presence in NBA LBTQ+ athletes making their mark at the Tokyo Olympics And much more ABOUT CULTURE SOUP: […]
K-Pop Groups: The Next Great Brand Collaboration
R&CPMK’S EVP OF STRATEGIC INSIGHTS & ANALYTICS, MIKE FEIN, SHARES HIS INSIGHT WITH PRWEEK, ON THE REACH OF K-POP, ABILITY OF ARTISTS & THEIR TEAMS TO INFLUENCE CULTURE, AND THE STRENGTH OF K-POP FAN BASES Here’s what he had to say: It’s the fan bases that make all the difference, according to Michael Fein, EVP […]
3 WAYS NFTS CAN CREATE CONSUMER VALUE
R&CPMK’S SVP OF BRAND GROWTH SCOT WEINTRAUB, AND THE HARRIS POLL CEO WILL JOHNSON, OFFER BRAND MARKERTERS THREE NEW WAYS BRANDS CAN LEVERAGE NFTS TO CREATE CONSUMER VALUE. To read the full Ad Age article, click here: Everyone is trying to figure out what to do about non-fungible tokens (NFTs). These modern tools, born out […]