WHAT IT’S REALLY LIKE ON THE OSCARS RED CARPET?
INSIDE OUR OSCARS EXPERIENCE. As a kid, you may have dreamed that one day you’d be invited to stroll down the red carpet at the Academy Awards—but the simple reality is, very few people ever have the opportunity to enter this rarified space. That’s why ITB, a division of Rogers & Cowan, recently wrote a piece for PR […]
HOW 5G IS GOING TO CHANGE YOUR WORLD
A DIGITAL REVOLUTION. Over the last 10 years, our world has undergone a massive, digital revolution. It’s impacted commerce, marketing, entertainment, and daily life. But underneath all of the digital content that we consume, even the websites and apps that we frequent, there is some foundational infrastructure that makes it all possible. And soon, that entire […]
HOW ESPORTS REPRESENTS NEW OPPORTUNITIES FOR BRANDS
CHANGING THE SPORTS GAME. In recent years, esports has grown into a worldwide entertainment phenomenon. For those who are unfamiliar, esports is essentially a multiplayer video game, played competitively and for the benefit of a spectator audience. Most of the time, esports competitions are handled by professional gamers. The audience, meanwhile, may stream the action […]