R&CPMK PRESENTS STAT SNACKS JULY 2021
https://vimeo.com/582247017 Another edition of R&CPMK #StatSnacks coming your way This month, R&CPMK EVP Mike Fein highlights and covers trends in: Entertainment Power Stats Creating Campaigns for Travelers The emergence of contactless payment The power of AR for shoppers The success of Disney’s acquisition of Marvel And so much more Click below to download the full “Stat […]
AGENCIES ARE BUILDING ESPORTS AND GAMING STRATEGIES—WHAT MARKETERS NEED TO KNOW
R&CPMK Vice President of Consulting Rob Twiddy shares his insight with AdAge, on how agencies can help brands design successful strategies in esports and gaming to reach core audiences. In addition, Twiddy highlights some of R&CPMK’s high-profile work in the category with clients Mastercard and Cisco. Here’s what he had to say: Esports has the […]
It’s Time for Brands to Meet Fans at Music Moments
LIVE AND VIRTUAL OPPORTUNITIES FOR BRANDS TO PLUG INTO AS MUSIC ROARS BACK TO LIFE Mike Dunn, EVP of Music and Entertainment at R&CPMK, recently wrote a piece for Campaign US sharing his insight on what the music landscape will look like post pandemic, and how brands can seize the moment. As an expert in […]
CULTURE SOUP JUNE 2021 CURATED BY R&CPMK
Ready for your monthly serving of Culture Soup? This month’s edition of “Culture Soup” from R&CPMK’s Multicultural Team includes: Diving into the box office hit In the Heights Adding LGBTQ+ roles in the Gossip Girl reboot Simone Biles further cementing her position as the GOAT leading into the Tokyo Olympics And much more ABOUT CULTURE […]
R&CPMK PRESENTS STAT SNACKS JUNE 2021
It’s time for another helping of R&CPMK #StatSnacks This month, R&CPMK EVP Mike Fein highlights and covers trends in: Creators Take Control Music Discovery We Already Made Gen Z Mistakes The hit that was the Friends TV Reunion The boom in #InfluencerMarketing, How consumers plan to #RevengeShop throughout 2021 And so much more Click below […]
Which Influencers Should Brands Focus on in 2021? Those Who Combat Misinformation
Emma Shuldham, Managing Director of ITB Worldwide, shares her views on which influencers brands should focus on in 2021 and how they can play a role in combating misinformation. “An increasing movement towards conscious and inconspicuous consumerism means people are buying less and investing with more consideration. Flashy, excessive displays of wealth and gleeful unboxing […]
BEYOND HISPANIC HERITAGE MONTH: UNDERSTANDING THE LATINX CONSUMER
BY STEPHEN MACAIS, EXECUTIVE VICE PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS There is no better time to learn about what drives Hispanic and Latin American consumers, and appreciate the complexities embedded in the DNA of this community, than Hispanic Heritage Month….or is it Latinx Heritage Month? Latino Heritage Month? Latin@? That’s a dynamic conversation with […]
HOW WILL THE EMMY AWARDS LOOK DIFFERENT IN 2020?
BY MEILANI WEISS, EVP BRAND INTEGRATION THE 2020 EMMY AWARDS BROADCAST LIVE—NOT PRE-RECORDED—ON SUNDAY, SEPTEMBER 20, FROM THE STAPLES CENTER IN LOS ANGELES AND NOMINEES’ HOMES AROUND THE WORLD. The energy will certainly be different, with host Jimmy Kimmel at the Staples Center with the crew and very few special guests at the venue, and […]
2020 HOLIDAY GUIDE FOR ENTERTAINMENT & CULTURE TRENDS
‘TIS THE SEASON This year’s holiday season will look like any other. Not long after coronavirus shutdowns began, consumers began searching for holiday gifts. Brands that have shown a fluid and compassionate response to the current climate are already seeing sentiment scores shoot up. It is imperative for brands to have the right tools in […]
COVID-19 & The Six Stages Of Societal Change
Article by Craig Greiwe, CTSO, R&CPMK Craig Greiwe, Chief Strategy Officer, Rogers & Cowan PMK, shares his insight on how understanding historical societal change surrounding global crisis will help the country and the world navigate through the COVID-19 Pandemic. Understanding “The Six Stages Of Societal Change” Surrounding Global Crisis Will Help The Country Navigate Its Way […]