R&CPMK Expands London Talent PR Team with Addition of MK Crooke as Account Director
Crooke Joins R&CPMK Senior Director of Talent Anna Thackeray LONDON – September 28, 2022 – R&CPMK announced today the expansion of the agency’s London-based talent publicity team, with the addition of MK Crooke as Account Director. In the role, Crooke will manage a collection of R&CPMK’s signature talent clients across film and television. Crooke’s existing […]
How Crunchyroll, Hasbro, and Mastercard Tap Fandoms
R&CPMK President of Digital Entertainment and Gaming, Melissa Schumer, shares with Adweek how the three industry-leading brands are developing novel ways to tap fandoms from various genres, and how R&CPMK is helping them connect with fans and consumers. “Fans represent the most loyal consumers for any given product. Understanding the power of fan communities allows […]
R&CPMK and MediaBrands Launch “UpstreamPop”
The Most Powerful End-To-End Technology Platform for Brand Integrations and Partnerships in Entertainment UpstreamPOP to Harness Mediabrands’ Unparalleled Audience and Consumer Intelligence with R&CPMK’s Unrivaled Relationships Across the Entertainment Industry Groundbreaking Platform to Create Best-In-Class Connections Between Brands, Content Creators, and Media Platforms LOS ANGELES – June 30, 2022 – Rogers & Cowan PMK (R&CPMK) […]
How Hilton, Barefoot Wines and Target Rise Above to Embrace Diversity and Inclusion
FEATURED IN ADWEEK, STEPHEN MACIAS, PRESIDENT OF MULTICULTURAL MARKETING AND COMMUNICATIONS AT R&CPMK, SHARES HIS INSIGHT ON HOW BRANDS CAN RISE ABOVE CULTURAL WARS AND BE REWARED FOR SHARING CONSUMER VALUES. “Mean tweets. Toxic comments. Public relations trainwrecks. Unhappy customers. Lost revenue. Divided communities. These are just some of the things that come to mind […]
Brand Integrations Offer a Better Way to Get in Front of Streaming TV Audiences
Featured in the latest Adweek article, Meilani Weiss, EVP of Brand Integration at R&CPMK shares her insight on how brands can best reach their audiences on streaming platforms and the complex landscape of brand integration. “Netflix boasts approximately 214 million worldwide users. Most of them are under 45. They have higher household income than an […]
R&CPMK Clients Featured On Fast Company’s 2022 World Changing Ideas Awards
R&CPMK clients – Colossal, LifeLabs, and Mastercard – made the list of Fast Company’s 2022 World Changing Ideas Awards in the Climate category. Congratulations to our clients and their respective teams at R&CPMK! “The climate category of Fast Company’s World Changing Ideas Awards recognizes projects designed to mitigate the impacts of climate change, limit emissions, […]
Interpublic Group (IPG) Named to Forbes List of “America’s Best Employers for Diversity 2022”
For the second year in a row, Interpublic Group (IPG) received a top distinction on the Forbes List of “Americans Best Employers for Diversity 2022.” IPG is a global provider of marketing solutions. With approximately 56,800 employees in all major world markets, our companies specialize in advertising, digital marketing, communications planning, media, public relations and […]
R&CPMK Named to Observer’s “Best PR Firms in America” List 2022
Rogers & Cowan PMK (R&CPMK), the preeminent integrated marketing and communications agency in global entertainment, has been named to Observer’s 2022 list of “Best PR Firms in America” Here’s what Observer had to say: “This bicoastal behemoth both beefed up and spread out in 2021. Its team of 300+ now reps more than 400 clients […]
R&CPMK’s Co-President of Entertainment, Lindsay Galin Helps Launch New USC Annenberg Inclusion Initiative
R&CPMK’s Co-President of Entertainment, Lindsay Galin, is helping drive an important new inclusion initiative for client Stacy L. Smith, Founder of the Annenberg Inclusion Initiative along with senior leaders across Hollywood. The USC Annenberg Inclusion Initiative is launching a $25K accelerator program for female film students of color. Galin joins executives from Marvel, Universal Music […]
R&CPMK INTRODUCES “CULTURE SOUP PODCAST”, EXPANDING AGENCY’S INSIGHT ON ESSENTIAL TRENDS IN FASHION, ENTERTAINMENT, AND MORE
https://youtu.be/cDp0kmCPxYw New Podcast to Deliver Unique Trends and Insights, as well as Engaging Interviews with Cultural Creators and Leaders R&CPMK is excited to introduce the newest extension of its popular monthly digital series, “Culture Soup,” with the addition of the “Culture Soup Podcast.” The new video-podcast series delivers a fresh audio installment of unique insights […]