HOW WILL THE EMMY AWARDS LOOK DIFFERENT IN 2020?
BY MEILANI WEISS, EVP BRAND INTEGRATION THE 2020 EMMY AWARDS BROADCAST LIVE—NOT PRE-RECORDED—ON SUNDAY, SEPTEMBER 20, FROM THE STAPLES CENTER IN LOS ANGELES AND NOMINEES’ HOMES AROUND THE WORLD. The energy will certainly be different, with host Jimmy Kimmel at the Staples Center with the crew and very few special guests at the venue, and […]
2020 HOLIDAY GUIDE FOR ENTERTAINMENT & CULTURE TRENDS
‘TIS THE SEASON This year’s holiday season will look like any other. Not long after coronavirus shutdowns began, consumers began searching for holiday gifts. Brands that have shown a fluid and compassionate response to the current climate are already seeing sentiment scores shoot up. It is imperative for brands to have the right tools in […]
R&CPMK Chairman Cindi Berger Delivers Main Address At Ithaca College’s 125th Commencement Ceremony
Berger Honored with Honorary Doctor of Letters Degree On Sunday, August 2, R&CPMK Chairman Cindi Berger addressed the graduating class at her alma mater, Ithaca College, as part of the school’s 125th Commencement ceremony. During her speech, Berger shared keen insights, learnings, and knowledge from throughout her career, and offered valuable advice to help the graduating students […]
R&CPMK Talent Shine Bright in This Year’s Announcement of the 2020 Primetime EMMY® Nominations
Outstanding Lead Actor in a Limited Series or MovieHugh Jackman (Bad Education – HBO) Outstanding Supporting Actor in a Limited Series or MovieYahya Abdul-Mateen II (Watchmen – HBO) Outstanding Guest Actor in a Comedy SeriesEddie Murphy (Saturday Night Live Host) Outstanding Writing for a Comedy SeriesWhat We Do In The Shadows (Stefani Robinson – FX) […]
COVID-19 & The Six Stages Of Societal Change
Article by Craig Greiwe, CTSO, R&CPMK Craig Greiwe, Chief Strategy Officer, Rogers & Cowan PMK, shares his insight on how understanding historical societal change surrounding global crisis will help the country and the world navigate through the COVID-19 Pandemic. Understanding “The Six Stages Of Societal Change” Surrounding Global Crisis Will Help The Country Navigate Its Way […]
ITB Upgrades Los Angeles Showroom And Evolves Talent-Driven Client Strategies To Reflect The New Normal
New ITB Showroom and Enhanced Services Designed to Maximize Opportunities for Clients in the Changing Industry Landscape LOS ANGELES, Calif. – July 1, 2020 – ITB Worldwide, the leading global talent and influencer marketing agency, announced today the debut of its new Los Angeles-based showroom, relocated and designed with upgraded features to meet the needs of new […]
Rogers & Cowan PMK and One GS Media Announce Exclusive Partnership For Launch of New Media Platform CircleAround
Multi-Tier Partnership to Include Brand Conceptualization, Strategy, Content Creation, Launch and Execution Support of CircleAround Media Brand and Website CircleAround to Serve as First For-Profit Subsidiary of a Major Non-Profit Organization Verizon and Shutterstock Join as Founding Partners of CircleAround Rogers & Cowan PMK (R&CPMK), the preeminent integrated marketing and communications agency in global entertainment, […]
R&C PMK Works with Client Sean ‘Diddy’ Combs to Help Minority-Owned Small Businesses Access Second Round of PPP Funding
R&C PMK is working with client Sean “Diddy” Combs to help spread the word about Our Fair Share, a platform built to help minority entrepreneurs and small businesses access much-needed capital amid the economic devastation brought by COVID-19. With the initial round of Paycheck Protection Program (PPP) dollars not reaching all communities – or all those with the […]
The New Golden Rule in Marketing (Spoiler: It’s Not About You)
Article by Craig Greiwe, Chief Strategy & Transformation Officer, R&CPMK READ FULL ARTICLE If brands try to answer one simple question—what does my audience need?—business and profits will follow In his latest Ad Age opinion piece Craig Greiwe shares his thoughts and three step process on how marketers and brands should shift perspective and focus […]
The New Rules of Influencer Marketing During Uncertainty.
READ FULL ARTICLE Featured in the latest Campaign article; Charlotte Hoare, Senior Strategist, Talent and Partnerships and Aaron King, Influencer Director at ITB Worldwide discuss how brands can continue to engage influencer marketing by fostering community. “Engaging with digital talent is an effective way to increase share of voice and relay more personalized brand messaging. The new norms of social distancing […]